Shane Griffin

DesGin

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DesGin

0.00

DESGIN CAMPAIGN

Poster campaign for Desgin. We ambitiously removed the label from the bottle, and used the bare bottle to manipulate typography which was set behind the bottle. Each word used in the campaign includes the word ‘GIN’ to elicit new associations to modernity, inspiration and social gatherings. The underlying theme of trying the gin for the first time and the experience associated with it

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DESGIN CAMPAIGN

Poster campaign for Desgin. We ambitiously removed the label from the bottle, and used the bare bottle to manipulate typography which was set behind the bottle. Each word used in the campaign includes the word ‘GIN’ to elicit new associations to modernity, inspiration and social gatherings. The underlying theme of trying the gin for the first time and the experience associated with it